You already Know how to create facebook ads and you want to know how much facebook ads cost before starting a facebook ad campaign? Well, when creating facebook ads, there are 2 basic factor that determines the price of your Facebook ads campaign, and if you must reduce your facebook ads cost to suit your budget, then you have to carefully pay keen attention to this factors and tweak them till they suit you, so what are these factors:
Your Facebook Ad Audience
The most important factor that determines your facebook ad cost is your audience, when i say facebook audience, i mean those who will have the opportunity of seeing your facebook ads, the higher the Number of people that will see your ads, the lesser the cost of running your Ads. if there are many advertisers targeting the same demographics with you, then your facebook ads cost will be high,but if there are few advertisers,then the cost will be relatively low.
Running a facebook ad is not a rocket science, and i wouldn’t want you to see this as another boring aspect of internet marketing. Pictures they say speaks louder than words,look at this Image:
Look At the Top right hand corner of the Image above,it shows the number of people that are likely to see your facebook ad, and this is also determined by the Number of Countries you choose and the Precise Interest of those you are ad is targeting, the Higher their population,the lesser the cost of your facebook ad.
Cpm VS CpC facebook Ad
The other most important factor you must pay attention to while creating your facebook ads is wether you will be going for Cpc or Cpm. While creating facebook ads,you have the opportunity of choosing either facebook ads Cpm or Cpc.
facebook Ads Cpm: stands for Cost Per thousand impression. It refers to the amount you will be charged for each 1,000 people that sees your facebook ads,it doesn’t matter if they click on your ad or not
facebook Ads Cpc: These also stands for cost per click of each of your facebook ad. It is the amount of money you will be charged for each person that clicks on your ads.
To reduce your facebook ads cost, i will advise you go for Cpc,it is much safer, but one thing i do while creating ads to reduce my facebook ads cost is that i do choose cpc while creating my ads and after about a day or two, if i see that the ad is performing up to my expectation,i then change it to cpm. So the choice is left to you.
So to cut down your facebook ad cost,pay keen attention to the two factor above. I wish you success as you Create your Ads.
P.S. You can always contact me if you are having problem with Your facebook Ads and i will be glad to help you!!!!